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Digital Marketing Services PDF Print E-mail

How to Reach Your Market Today


In “Death of a SalesMan” Willie Loman said a good salesman used to get by on a smile and a shoeshine. Those days seem long over.

...really?

If a smile is good customer service and a shoeshine is having your act together then at some levels it’s no different at all.

Some of the newer concepts in digital marketing are about permission marketing and social media. Is permission marketing different than a prospect mailing in a response ad they found in a magazine or a matchbook? Is social media any different than word of mouth referrals and the friendly neighborhood grocer? I don’t think so – at least not in concept.

What is different today is how you execute


As the graphic below shows, there are a lot more channels today than there used to be, and the leverage you have available to you is far greater.

Digital marketing channels

Figuring out to use those channels is complicated and constantly changing. Simply choosing where to apply limited marketing resources is a head-scratcher in itself.

Key questions small businesses typically have:
  • Where do I start?
  • Where's the best bang for the buck?
  • What resources do I need in order to execute these kinds of campaigns and what will it cost?
  • How does this impact my other sales and marketing activities?

You can increase your customer reach and build your revenues through effective use of these techniques


It’s often difficult to measure the effectiveness of individual marketing efforts, but by some measurements leads that come in from social media, i.e., word of mouth, are 13 times more qualified than leads that come in from advertisements.

Think email is a dead, long-overused channel? Get this, average click through rates on email campaigns in 2009 are identical to what they were in 1999, 10 pre-spamalanche years ago.

Here’s something else to think about: you can waste a lot of time and a lot of money on digital marketing campaigns and achieve nothing.

Don’t have a big budget? Don’t waste it. Don’t know what to do? Don’t just sit there.

I can help you deliver your message through:
  • Email campaigns
  • Your website
  • Landing and squeeze pages
  • Facebook content and campaigns
  • Twitter
  • You Tube and video
  • Newsletters
  • Blog content
  • Articles and white papers
  • Search Engine Optimization
  • Search Engine Advertising
  • Press releases
  • RSS feeds
Get some advice from someone who has run campaigns like these for small software businesses. Concentrate your efforts where they will be most effective and get the earliest, largest possible returns. And just as importantly, through all that increased exposure, keep your message on target.

These things don't have to cost a lot of money. A great deal of velocity and buzz is available in many of these channels for insubstantial cost. Developing recurring content can be done inexpensively. And keep in mind, for any given channel, if you're not talking about your products, or you're not talking to your customers, someone else is.

Give me a call or write me an email right now, while you’re thinking about, and let’s talk about you and your customers.
Steve
925-639-2879
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P.S. Let me ask you this: do you happen to have a SaaS product with a customer base? If so, you're sitting on a goldmine of networking and marketing opportunities.
Last Updated on Tuesday, 27 October 2009 06:13